Make the right fish choice with the new SASSI app

The Southern African Sustainable Seafood Initiative (SASSI) has just launched a WWF-SASSI cellphone app to help BlackBerry users make on-the-spot sustainable seafood choices.

Across the globe, unsustainable fishing has seen many fish populations depleted and others all but wiped out. The situation is no different in South Africa, where stocks of many well-known linefish species have been severely compromised.

SASSI was initiated by the World Wide Fund for Nature (WWF) and launched in 2007 to inform and educate all participants in the seafood trade – from wholesalers to restaurateurs and seafood consumers – about the choices they make when purchasing fish. As a result, members of the seafood industry are making decisions that will ensure the longevity of their enterprises while protecting fish stocks.

SASSI's focus is threefold:

  • Promote voluntary compliance of the law through education and awareness
  • Shift consumer demand away from over-exploited species to more sustainable options
  • Create awareness around marine conservation issues

Thanks to the launch of the cellphone app, anyone, anywhere can check on the fish they're about to purchase in the supermarket or order from a restaurant menu. By checking the green, orange or red SASSI status of the fish and making an informed choice, future generations will enjoy a share in our marine bounty.

SASSI is a collaborative initiative between the World Wildlife Federation-South Africa, the Department of Environmental Affairs and Tourism, Ezemvelo KZN Wildlife, the Two Oceans Aquarium, uShaka Sea World, the South African Institute for Aquatic Biodiversity (SAIAB) and the Endangered Wildlife Trust.

Visit the SASSI website to find out more.

Download the free WWF-SASSi app here.

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