Penguin promises

  • 21 June 2012 | SAAMBR

 

uShaka Sea World is proud to be a founding member of the Penguin Promises campaign

Learn more about saving our planet at www.penguinpromises.com

This innovative campaign aims to raise awareness of conservation issues by using the African penguin as an icon. Using the tag line: “We don’t want your money honey, we want your love”, we are able to convey both an emotional connection to the animals, and give people something practical that they can do for conservation.

This leads to empowerment and action, rather than helplessness and despair. Your promise to the African penguin is your commitment to conservation action. Actions include – recycling litter, saving water, eating less meat or saving electricity. The campaign reminds us that each of us can play a role in conservation, regardless of where we live. The future of our species – as well as the lives of millions of other species – depends on our actions today.

uShaka Sea World’s penguin exhibit as well as the EcoHouse exhibit provide people with suggestions for behaviour-change promises. They also provide opportunities for people to make that promise – through our "postcard to the penguins". In order to make the campaign even more useful it will be evaluated to determine its success. Lessons learned can then be applied to future campaigns.

To find out more about the Penguin Promises campaign log onto their website.

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